Hooray for HUG! Thanks to your support, HUG won both the People’s Award and the Winner of Winners Award for #Tech4Good 2020! The People’s Award was sponsored by Crowdfunder and was won due to the campaign and the overwhelming support from our Crowdfunder supporters. From all of the HUG team, a huge thank you for your support and lovely comments. We are thrilled!
As a big thank you, and in order for HUG to reach as many people as possible, Crowdfunder have allowed us to reopen the rewards from the campaign – so there’s still an opportunity to donate, be an Early Adopter and pre-order HUG at a discounted price! If you’ve already donated or bought a HUG, we would appreciate it if you could share and tell all your family, friends and colleagues to see if we can hit our new £20,000 stretch target. www.crowdfunder.co.uk/hug-by-laugh-1
A new Care Inspectorate Wales report into people living with dementia in care homes, describes HUG as having a ‘positive impact on well-being by improving mood and focus.’ Read more about HUG in the report here
The HUG® film featured on the BBC Wales Today breakfast, lunchtime and evening news on 31st October 2019. BBC reporter Colette Hume has been following the story of HUG® over the past year and her report shows how far HUG has come and the impact it is having on people’s lives. The BBC film and article can be found on the BBC website.
HUG® has been the feature of a short film, produced by the BBC. Reporter Colette Hume has been following the development of HUG® over the last few months, from production of 40 HUGs® by a self-reliant sewing group in Port Talbot, to the trial of 20 HUGs® with residents at Sunrise of Cardiff. The film shares this journey and the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.
Prof Cathy Treadaway (lead for the EMPOWERED project at Cardiff Metropolitan University) and Jackie Pool (Sunrise Senior Living, Director of Memory Care) were interviewed on BBC Radio Wales breakfast show on Thursday 31st October 2019. They talked about HUG and shared insights on the initial findings of the HUG trial at Sunrise of Cardiff. You can catch up with the interview on BBC Sounds here. Listen from 1hr : 43 mins.